Peter Christoff
CEO/President/SVP/Leadership Specialist/

Hello,
a bit about me:
I’m an experienced and growth-focused leader who has spent my career helping businesses scale, transform, and thrive. My background spans both sales and operations, where I’ve built strategies that drive revenue growth, strengthen teams, and create sustainable results in the consumer products and wellness industries.
What sets me apart is my ability to connect with people — whether it’s mentoring a team, collaborating with partners, or engaging with customers. I’ve been called a natural collaborator and a take-charge leader, but at the heart of it, I simply enjoy working with people to bring ideas to life.
Along the way, I’ve gained deep experience in P&L management, financial analytics, marketing strategy, and operational efficiency. But my greatest strength is creating balance: combining data-driven decision-making with empathy and communication to build growth strategies that truly last.