Managing Director, SVP North America (Consulting)

Healy World GmbH – Orlando, FL

2023 – Present

 

Responsibility:  To manage and run all aspects of North American business operations for a global medical device company.  Challenged with building the foundation to scale growth from $50 - $200 million by seeking new channels for distribution and revenue.  With full P&L control, am leading all budgeting, forecasting, as well as the creation and execution of all short and long-term sales, operational, and marketing strategy plans.

 

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Sr. Vice President Sales & Operations (Consulting)

BELLAME Beauty, Inc. - Ft. Worth, TX

​2022 - 2023

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Responsibility:  Brought in to build the organizational support structure in both Sales and Operations for an Inc. 5000 luxe beauty and skincare company experiencing significant growth. Led field development, incentives, recognition, training, sales reporting, logistics, inventory management, back-end systems, order fulfillment, customer service, compliance, and laid the foundation for future international expansion.

 

Achievements:

• Created affiliate and influencer marketing programs to double brand partner acquisition in year 1

• Helped launch 8 nutrition and wellness products, increasing repeat auto-ship orders by 14%

• Developed and created an online document and video sales training library for sales representatives

• Led the successful changeover to a new, larger shipping vendor that reduced costs and significantly improved overall service level

• Helped create, launch, support, and track 5 incentives and 41 promotions, increasing sales by 10%

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Chief Operating Officer

FITTEAM Global, Inc. - Palm Beach Gardens, FL

​2017 - 2022

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Responsibility:  To manage and run all aspects of daily operations for a leading health & wellness, nutrition & weight loss lifestyle company. Effectively led product development, marketing, manufacturing, logistics, order fulfillment, IT (website, back-end, and apps), sales tracking, P&L management, budgeting, forecasting, sales tax, compliance, reporting, field compensation, training/coaching, customer service, and all international expansion.

 

Achievements:

• Developed and launched 4 new products that added $21 million in first year revenue

• Completely re-branded entire company (all products, marketing, training materials, and website)

• Led software platform system and shopping cart conversion to newer, more robust and expansive one

• Created influencer and affiliate marketing programs to increase profitability of new sales

• Successfully planned/led the launch of 4 new growing international markets (CAN, MEX, ECU, DR)

• Developed and converted to new manufacturers and shipping vendors to cut costs by 19%

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Chief Sales & Marketing Officer (Consulting)

BriAA USA, Inc. - Miami, FL

2016

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Responsibility:  To plan and successfully execute the US launch of a new anti-aging skincare line for a leading international contract manufacturer of prestige cosmetics and skincare.  Built and trained the entire US sales force for a successful launch.

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Chief Executive Officer (Consulting)​

LiveSmart 360 / Sora Wellness / StarRizer - Sarasota, FL

2015

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Responsibility:  Brought in to take over a portfolio of companies in distress (functional food, nutritional supplement, and internet SaaS technology), to assess financial position and resources.  Evaluate all aspects of the P&L to propose and quickly execute strategies to invest, sell, or close. 

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President​

MANA Products, Inc. / Junetics, LLC - New York, NY

2013 - 2015

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Responsibility:  Tasked to build and launch a brand-new company from the ground up for an industry leader in the prestige cosmetics and skincare market. Led the team that completed all product development and clinical testing of a breakthrough anti-aging product line, as well as all branding, packaging, production, and marketing of the new products. With full P&L control, established all budgets, forecasts, short and long-term goal projections, including creating strategic sales, marketing, and operational plans. Compiled an all-star leadership team and created dynamic marketing materials and sales materials to aid in product distribution.  Oversaw IT development, integration, and implementation between multiple functional areas: websites, order entry, customer service, CRM, distribution, finance, sales tax, commission payment, and mobile application development. Established all merchant and vendor relationships to conduct business internationally and led the recruiting/motivation/training efforts for the entrepreneurial distribution network.

 

Achievements:

• Executed a successful on-time and on-budget company launch leading to $5 million in 1st year sales

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Vice President & General Manager

​Shaklee Corporation - Toronto, Canada

2010 - 2012

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Responsibility:  Independently ran and managed all revenue and cost elements of the P&L / income statement, for a $25 million per year international market. Led all sales, marketing, fulfillment, distribution, and operational functions for an industry leader in nutritional supplements, weight loss, environmental cleaning, and personal care products.  Responsible for strategic development and the effective planning, staffing, and execution to achieve all sales and profit targets. 

 

Achievements: 

• Reversed a 5-year double-digit sales decline, increasing sales 10.2%

• Increased Regional Sales Leader productivity 9%, and retention 8.5% 

• Created new business growth via social media and developed online training/recruiting systems  

• Reduced SG&A internal costs by 6.8%, increased Net Income by 11.8% 

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Director of U.S. Sales, Training & Incentives​

Shaklee Corporation - Pleasanton, CA

2006 - 2010

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Responsibility:  In addition to the responsibilities listed prior (manage a sales force responsible for $500 million in U.S. Sales), led the strategy, development, launch, execution, coordination, training, communication, tracking, budget, and analytics of all field-based incentives for the U.S. and Canada (total incentive budget of over $3.5 million).  

 

Achievements: 

• Created and launched an industry first points-based Incentive Qualification System rewarding incrementality and focusing on current year growth

• Responsible for a 12.2% decrease in overall incentive budget spending, while productivity and number of achievers increased by 10.9%

• Developed and launched new Cash Incentives resulting in a 24% increase in first purchase sales and a 19% increase in sales overall

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Director of U.S. Sales

Shaklee Corporation - Pleasanton, CA

2001 - 2006

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Responsibility:  Responsible for the development, management, and performance of over 5,000 Regional Sales Leaders and 190,000 Distributors, contributing over $500 million in annual sales.  Led team responsible for execution of new product launches, training, coaching, marketing, sales promotions, incentives, and communication.  Conducted all monthly departmental financial reporting as well as managing and leading fund raising for Shaklee Cares - the publicly supported, non-profit charitable organization. 

 

Achievements:  

• Instrumental in the development of 16 new national sales incentives, and successfully launching 26 new products - collectively responsible for over $254 million in sales over 4 years

• Contributed to a 5% decrease in SG&A spending and a 28% increase in demand sales from 2001-2006

• Developed a nationwide training program for recruiting/retention

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United States Navy - San Diego, CA

​1982 - 1988

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Responsibility:  HM3, Medical Dept, USS William H. Standley (CG-32)

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Achievements:  Awarded Navy Achievement Medal (1986)